If you go to Paramount’s page for the new Star Trek film (http://www.paramount.com/startrek/) and watch the trailer, a little red light comes on next to where it says Under Construction.
Click it, and it gets you to http://www.ncc-1701.com which will show you 3 of the 4 “video feeds” (chosen randomly) of the Enterprise being built. Exciting footage? No. Just a bunch of sparks. But if this site suggests that they’re going to give Trek a viral campaign similar to Lost or Cloverfield (go J.J. go!) then this is going to be an awesome year.