Tagged: Electronic Arts

Andrew Wilson, EA

EA CEO Andrew Wilson: Generative AI, Game Development’s Holy Grail

Electronic Arts (EA) CEO Andrew Wilson expressed his excitement about the potential of generative artificial intelligence (AI) to revolutionize game development. Despite recent layoffs and game cancellations, Wilson believes that EA’s extensive experience will facilitate the integration of AI to expedite game creation and enhance creativity and enjoyment for players. Developers within EA are also eager for AI advancements to improve efficiency, with examples such as reduced construction time for in-game stadiums and increased animations in their latest soccer game. This adoption of AI reflects