John Cena’s ‘Coyote vs. Acme’: From Shelved to Shopped, a Hollywood U-turn
The recent shelving of Warner Bros.’ “Coyote vs. Acme” stands out as a particularly curious case. This live-action/CG animation hybrid, starring John Cena, Will Forte, and Lana Condor, completed filming last year in New Mexico, only to be abruptly dropped from the studio’s release schedule.
The film, which cost an estimated $70 million to produce, was poised to bring a fresh twist to the classic Looney Tunes narrative. It centered around Wile E. Coyote’s legal battle against the Acme Corporation, the supplier of his notoriously faulty gadgets used in his endless pursuit of the Road Runner. The plot, inspired by a 1990 New Yorker article by Ian Frazier, promised a blend of humor, nostalgia, and modern cinematic technology.
However, Warner Bros.’ decision to shelve the project, taking an estimated $30 million tax write-down, has left many in the industry baffled. The move follows a change in leadership at Warner Animation Group, with Bill Damaschke taking the helm earlier this year. This decision aligns with the studio’s revised global strategy, focusing more on theatrical releases.
However, the studio’s decision was met with significant backlash from the filmmaking community. Directors like Scott Derrickson (“Doctor Strange”) and Brian Duffield (“No One Will Save You”) expressed their frustration on social media, criticizing the decision to bury a film that had been years in the making and had reportedly received positive test scores. This outcry highlighted the growing tension between creative vision and corporate strategy in the film industry.
In a surprising turn of events, Warner Bros. reversed its decision, allowing “Coyote vs. Acme” to be shopped to other distributors. This move, while not guaranteeing a theatrical release, offers a glimmer of hope that the film might eventually reach audiences. The story of “Coyote vs. Acme” follows the hapless Wile E. Coyote as he sues the ACME Corporation, the supplier of his consistently malfunctioning gadgets. John Cena plays the antagonist, an attorney for ACME, while Will Forte portrays the coyote’s lawyer.
The film’s director, Dave Green, expressed his devastation over the initial decision to shelve the movie. He shared his passion for the project and his determination to honor the legacy of these iconic characters. The reversal of Warner Bros.’ decision is a testament to the resilience and persistence of the filmmakers, much like the unyielding spirit of Wile E. Coyote himself.
This saga raises important questions about the future of film production and distribution. In an era where streaming services are increasingly dominant, the traditional model of theatrical releases is under scrutiny. The initial decision to shelve “Coyote vs. Acme” reflects a broader trend in the industry, where economic considerations often outweigh artistic merit. However, the reversal of this decision, prompted by vocal opposition from the creative community, suggests there is still room for negotiation and change.
The journey of “Coyote vs. Acme” from being shelved to potentially finding a new distributor is a narrative that encapsulates the current state of the film industry. It highlights the tension between creative vision and corporate interests, the changing dynamics of film distribution, and the power of collective voice in the filmmaking community. As the film seeks a new home, it stands as a symbol of hope and resilience in an constantly evolving industry.