Commercial That Helped Kosinski Get Tron Gig


According to a profile on “TRON: Legacy” at The New York Times, the following video helped Joseph Kosinski land the $200 million directing gig…

“An uncommissioned video called “iSPEC” stood out in particular. Having been told by advertising agencies that his style was too arty when he first started out, Mr. Kosinski decided to prove that he knew how to sell products by imagining what an iPod might look like in the future and designing a commercial for it. The result — on which iPods can place their users inside digital re-creations of movie scenes — evoked the core idea of Tron.”


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