Disney Buys Marvel: Kingdom Hearts to Include X-Men?

Marvel's superheroes

Marvel's superheroes

Okay, that last bit is more of a wishlist than a news item, but yup, Walt Disney is buying Marvel and its long, long, long stable of superheroes and characters. I’m not good with math, but according to the release, this is a 4 BILLION DOLLAR DEAL. Holy cow. This should be really interesting!

The press release follows inside.

Disney to Acquire Marvel Entertainment
Worldwide leader in family entertainment agrees to acquire Marvel and its portfolio of over 5,000 characters

BURBANK, Calif. & NEW YORK, Aug 31, 2009 (BUSINESS WIRE) — –Acquisition highlights Disney’s strategic focus on quality branded content, technological innovation and international expansion to build long-term shareholder value

–An investor conference call will take place at approximately 10:15 a.m. EDT / 7:15 a.m. PDT August 31, 2009. Details for the call are listed in the release.

Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company /quotes/comstock/13*!dis/quotes/nls/dis (DIS 25.95, -0.89, -3.32%) has agreed to acquire Marvel Entertainment, Inc. /quotes/comstock/13*!mvl/quotes/nls/mvl (MVL 48.50, +9.85, +25.49%) in a stock and cash transaction, the companies announced today.

Under the terms of the agreement and based on the closing price of Disney on August 28, 2009, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. At closing, the amount of cash and stock will be adjusted if necessary so that the total value of the Disney stock issued as merger consideration based on its trading value at that time is not less than 40% of the total merger consideration.

Based on the closing price of Disney stock on Friday, August 28, the transaction value is $50 per Marvel share or approximately $4 billion.

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. “Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Iger said.

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“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s Chief Executive Officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”

Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties.

The Boards of Directors of Disney and Marvel have each approved the transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act, certain non-United States merger control regulations, effectiveness of a registration statement with respect to Disney shares issued in the transaction and other customary closing conditions. The agreement will require the approval of Marvel shareholders. Marvel was advised on the transaction by BofA Merrill Lynch.


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5 Responses

  1. Eros Welker says:

    It’ll be some time before we see the full effect of Disney’s influence on Marvel, but this is amazing. Can’t wait to see what happens! SPIDER-MAN vs. A BUG’S LIFE!!!

  2. Eros Welker says:

    One other thought: What happens to Universal Studios Florida? There’s no way Disney would let there be a Marvel-dedicated area to its chief competitor, right?

  3. cybergosh says:

    Here is an interesting article on that, Eros.


    This deal is NOT very OCD friendly.

  4. my God, i thought you’re going to chip in with a few decisive insght at the end there, possibly not get away from this together with ‘we leave this to you to decide’.

  5. brandon says:

    how could marvel do this marvel is a clasic it is weird for me or them to sell marvel even though its very cool i just dont know why?