‘Avatar Day’ Ticket Troubles

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The official “Avatar” Web site crashed for several hours on Monday as moviegoers rushed to secure free seats to see the 16 minutes of 3D preview footage that will be shown at 104 Imax theaters around the country on Friday evening.

Ticket ordering was scheduled to begin online at noon PDT, but at about 11:55 a.m., the site started experiencing difficulties. About 17,000 of the 68,000 available tickets were distributed before the heavy traffic forced the site down for several hours.

“Due to the overwhelming response for tickets to the ‘Avatar’ event on 8/21, our servers have crashed. We will update you as soon as possible,” ticket seekers were advised by “Avatar’s” Twitter site.

By late afternoon, avatarmovie.com was again up and running, taking five orders every second. Locations in New York and Los Angeles sold out almost immediately, and most tickets were expected to be snapped up by the end of the day.

Read the rest of the story at THE HOLLYWOOD REPORTER site.