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Movie & TV News @ – Studio Briefing

Warner Bros.’ Poseidon sailed straight into an iceberg of moviegoer indifference over the weekend, earning only $22.2 million. While the figure was about $2 million more than studio estimates, it was nevertheless a disastrous debut for a film that reportedly cost at least $130 million to produce and may have cost as much as $200 million. Meanwhile, Paramount’s Mission: Impossible III took in $25 million in its second weekend to remain the top film and bring its total to $85.1 million. Overall, the box office was down slightly from the same weekend last year and it is expected to fall even more sharply behind last year next week. Although Sony’s The Da Vinci Code will almost certainly perform strongly, no one expects it to top the $102.1 million raked in by Star Wars: Episode III — The Revenge of the Sith, which opened during the comparable weekend in 2005.

The top ten films over the weekend, according to final figures compiled by Exhibitor Relations (figures in parentheses represent total gross to date): 1. Mission: Impossible III, Paramount, $25,008,971, 2 Wks. ($85,100,142); 2. Poseidon, Warner Bros., $22,155,410, (New); 3. RV, Sony, $9,950,858, 3 Wks. ($43,271,427); 4. Just My Luck, 20th Century Fox, $5,692,285, (New); 5. An American Haunting, Freestyle Releasing, $3,564,379, 2 Wks. ($10,814,081); 6. United 93, Universal, $3,508,125, 3 Wks. ($25,555,100); 7. Stick It, Disney, $3,166,426, 3 Wks. ($22,145,314); 8. Ice Age: The Meltdown,20th Century Fox, $3,150,490, 7 Wks. ($187,570,805); 9. Akeelah and the Bee, Lionsgate, $2,403,420, 3 Wks. ($14,008,069); 10. Hoot, New Line, $2,292,677, 2 Wks. ($6,380,246).