J.K. Rowling Reveals POTTERMORE

Pottermore, says JK Rowling, it’s an ‘online reading experience.’ Part social network, part online merchant for new audiobooks and e-book debut, the website will also be home to new material Rowling has been ‘hoarding’ for years. The site will begin taking registrations on July 31 for an October launch, and will launch an online challenge later this summer to open the gates for 1 million lucky fans. Check out the site and register for launch reminders here. Hear more straight from Rowling herself, in the video below:

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