OK, now, normally I would never be posting anything that was remotely related to a shitty-shit the likes of The Last Exorcism. However, I’ve gotta give their marketing apartment props for what I think is one of the best marketing stunts of the year…

This is fantastic. It still won’t get me to see the film (although if it was an hour and a half of exactly this, I’d probably see it twice!)- but it does earn new respect for it and between this and Stallone’s YouTube chaos, it’s been a fun viral August.